In The News
SHEnanigans: Amy It All Comes Out On The Table
In this episode of the Shenanigans Podcast, host Jenny Young welcomes her "brainstorm buddy" and close friend Amy McMillin, owner of Custom Care Rehab. The episode begins with a lighthearted "candy review" icebreaker featuring old-school Razzles, which quickly transitions into a deep dive into their unique professional relationship. The two entrepreneurs share how they met through a "cold call" that turned into a collaborative partnership, blending Amy’s expertise in physical therapy and business execution with Jenny’s visionary branding and videography skills.
The conversation shifts toward the realities of balancing ambitious business goals—like writing books, launching podcasts, and managing employees—with the demands of motherhood and household management. They discuss the importance of "blocking" time, asking for help from their community, and setting boundaries to prevent burnout. Both women reflect on how they are redefining "mom life" for their children by modeling a strong work ethic while also prioritizing intentional "micro-moments" and extended time off to recharge.
Why "Prehab" and Personalized Physical Therapy are Changing the Game
In the traditional medical model, healing is often seen as a linear process: you get injured, you have surgery, and then—and only then—do you begin rehabilitation.
However, according to Dr. Robbie Whittaker of Custom Care Rehab, that model is missing a vital proactive step. In a recent episode of the Ascend Health Show with host Nick Angelis, Dr. Whittaker discussed how "prehab," mobile therapy, and pain neuroscience are helping patients in Northeast Ohio recover faster and more effectively.
The "Squirrel vs. the Intruder": Understanding Chronic Pain
One of the most profound shifts in modern PT is the move toward Pain Neuroscience. Dr. Whittaker explains that for many chronic pain sufferers, the body’s "alarm system" is stuck in a state of high alert.
"Think of your brain like a Ring doorbell camera," says Dr. Whittaker. "You want it to alert you to an intruder (a new injury). But sometimes, the camera starts alerting you to every squirrel or neighbor that walks by. In chronic pain, your brain registers normal movement as a threat."
Physical therapy helps "reset" this alarm. Through education, patients learn that pain does not always equal injury. By distinguishing between "stretchy/uncomfortable" (safe) and "sharp/stabbing" (stop), patients can push through the fear-avoidance that often leads to muscle atrophy.
Rising Stars: Meet Amy McMillin of Cleveland
In this article with Voyage Ohio, we discuss the journey of Custom Care Rehab over the past 5 years.
Today, Custom Care Rehab is a thriving team of six therapists providing personalized, mobile therapy services across Northeast Ohio. From vestibular rehab and fall prevention to post-surgical recovery and osteoporosis-focused care, Amy and her team are redefining what therapy can look like outside the clinic walls.
In 2025, Amy launched the StrongHer Women's Health Division, offering innovative programs designed to help women prevent disease, stay active, and live longer, healthier lives—all with the flexibility of in-home and virtual care. With services like the Balance Booster Program and StrongHer Bones, Amy is making wellness convenient, accessible, and empowering.
Amy also shares her expertise globally through YouTube and digital programs, including her book The McMillin Method: How to Treat Chronic Dizziness. Her mission? Help people—especially women—stay strong, steady, and confident through every stage of life.
Blending Compassion and Leadership in Business
In this podcast, I sit with Kimberly Tara for a heartfelt conversation about blending compassion and leadership in business. We dug into the story behind Custom Care Rehab—how stepping away from the traditional 9-5 model gave me the freedom to prioritize what matters most: individualized, high-quality patient care. Launching Ohio’s first mobile physical therapy fleet wasn’t just a career pivot; it was a leap toward creating a more patient-centered, flexible, and values-driven approach to rehab and wellness.
During the episode, we explore the real-life challenges of entrepreneurship, from building a team that shares your mission to balancing motherhood with leadership. I also share some of the key lessons I’ve learned about setting boundaries, staying grounded, and leading with empathy—both in the clinic and at home. Whether you’re a provider thinking about making a leap or just need a reminder that it’s possible to grow a business without losing your heart, this episode is for you.
Elite Edge
Mastering the Numbers with Amy McMillin
Amy McMillin, founder of Custom Care Rehab, sits with Joseph Mallo of Elite Edge and shares her bold journey of leaving the corporate world to create a life—and business—that prioritized what mattered most. From missed holidays and late nights to finally making the leap, Amy’s story is a powerful reminder that change often starts with one brave decision.
BUBBLES & BIZ
Bubbles & Biz with Amy McMillin
In this episode of Bubbles & Biz, I sit down with Amy McMillin, founder of Custom Care Rehab, the first mobile fleet of concierge physical therapists in Northern Ohio.
Amy shares her inspiring journey from a 15-year healthcare career to building a thriving business that brings personalized care directly to a person's home.
We discuss Amy’s innovative approach to physical therapy, her passion for community-focused healthcare, and the launch of her women’s health division for 2025!
Women You Should Know in 2024
WOMEN’S JOURNAL MAGAZINE’S
Women’s Journal Magazine’s Women You Should Know! Meet Amy McMillin, PT Custom Care Rehab founder and a Woman You Should Know! Amy started her career in physical therapy in 2007 in the Cleveland area. Amy's career quickly focused on a specialized area—inner ear disorders, migraines, and chronic dizziness. Her commitment to this niche became evident when she earned her Herdman Vestibular Certification from Emory University in 2016. In 2023, Amy’s expertise was enhanced with a vestibular competency course from Johns Hopkins University, and she published her first book, The McMillin Method: A Patient Guide for Self-Treatment of Chronic Dizziness and PPPD.
BRITON PUBLISHING
The McMillin Method Workbook
The McMillin Method: How to Self-Treat Chronic Dizziness and PPPD Workbook
This step-by-step guide is crafted to empower you with the necessary tools, exercises, and insights to navigate through the complexities of chronic dizziness. With dedicated commitment and the guidance provided in these pages, you can make significant strides towards overcoming dizziness and reclaiming your body again.
ASCEND HEALTH #40
Dizziness
In this conversation, Amy McMillin speaks with Nick Angelis from Ascend Health Center about vestibular therapy. They discuss the importance of this specialized form of therapy in addressing issues related to balance, dizziness, and vertigo.
CANVAS REBEL
Meet Amy McMillin
Amy McMillin reflects on how her parents' strong work ethic and expectations of responsibility shaped her professional growth. Growing up in a hardworking, blue-collar household, she and her brother were taught the value of contributing to the family unit and completing tasks with dedication. These lessons instilled a sense of accomplishment and a strong foundation for her entrepreneurial journey. Amy credits her parents’ guidance for fostering her work ethic and paving the way for her success as a business owner.
AKRON CHAMBER OF COMMERCE
Choose Growth
Our founder, Amy McMillin shared her journey as an entrepreneur and about Custom Care Rehab’s mission to make physical therapy more accessible in the Akron Chamber of Commerce’s Choose Growth series.
VOYAGE OHIO
Meet Amy McMillin of Custom Care Rehab
Learn more about our story, our mission, and some of the benefits of concierge physical therapy.
ASK AN EXPERT | FYZICAL
Ask the Expert | Vestibular Therapy
We joined Fyzical to talk about vestibular therapy, and how Custom Care Solutions is bringing vestibular therapy into the home and online.
VESTIBULAR FIRST
How to Start a Mobile Physical Therapy Practice (Vestibular First)
Our founder, Amy McMillin, sat down with the team from Vestibular First to share her insights on what tips and tools she found most useful in starting and growing her mobile practice.
Let’s Work Together
If you’re looking to feature a woman-owned business or would like to discuss what we specialize in to feature in a publication, podcast, or video, we would love to learn more! Fill out the form to tell us about yourself and what you’re looking to feature!