Custom Care Rehab in the News
Custom Care Rehab is a Northeast Ohio concierge physical therapy practice providing personalized, one-on-one care in the comfort of clients’ homes, workplaces, and private settings. Founded by physical therapist and entrepreneur Amy McMillin, PT, Custom Care Rehab has grown from a solo mobile practice into a team of specialized physical therapists serving clients throughout Summit, Stark, and Cuyahoga Counties.
Our approach to physical therapy is designed for people who value expertise, privacy, convenience, and individualized attention. From orthopedic rehabilitation and sports performance to neurological rehabilitation, women's health, longevity, and specialized vestibular care, our clinicians bring professional physical therapy directly to the people we serve.
Our work has been featured by regional and national organizations, publications, podcasts, and healthcare leaders. Explore some of the recognition and media coverage that have helped tell the story of Custom Care Rehab and our mission to make healthcare more personal, proactive, and convenient.
Awards and National Recognition
A Local Celebration of a Northeast Ohio Business Named One of America's Top 100 Small Businesses
CUYAHOGA FALLS, Ohio — November 6, 2026 — Custom Care Rehab is honored to have been recognized by the City of Cuyahoga Falls, as Mayor Don Walters officially proclaimed November 6, 2026, as Custom Care Rehab Day.
Founded by physical therapist and entrepreneur Amy McMillin, PT, MSPT, Custom Care Rehab was recently named one of the 2026 CO—100: America's Top 100 Small Businesses by the U.S. Chamber of Commerce and recognized as a Culture Champion. This national recognition celebrates the company's growth, commitment to its team, and innovative approach to delivering personalized healthcare throughout Northeast Ohio.
What began in 2020 as a solo mobile physical therapy practice has grown into a team of specialized clinicians bringing concierge physical therapy and wellness services directly to clients' homes, workplaces, and private settings throughout Cuyahoga, Summit, and Stark counties.
For McMillin, this local proclamation makes the national recognition even more meaningful.
"Custom Care Rehab was built on the belief that healthcare should work around people's lives. We are incredibly proud to have built this business in Northeast Ohio, and this recognition is a reminder that small businesses can make a meaningful impact right here in their own communities."
The proclamation represents more than a business milestone. It recognizes the patients, families, healthcare professionals, referral partners, and community members who have supported Custom Care Rehab's mission to make healthcare more personal, accessible, and convenient.
As Custom Care Rehab continues to grow, its commitment remains the same: bringing exceptional, one-on-one care to the people and communities it serves.
Thank you to Mayor Don Walters and the City of Cuyahoga Falls for recognizing our business and celebrating the impact of local entrepreneurship. We are proud to call Northeast Ohio home.
Experience Custom Care Rehab
Custom Care Rehab provides concierge physical therapy and wellness services throughout Northeast Ohio, with personalized care delivered in the comfort of your home or workplace. Follow our journey; we would love to have your support.
Learn more about our services and our approach to making healthcare more human.
Cuyahoga Falls Proclaims November 6, 2026, Custom Care Rehab Day
Custom Care Rehab Earns National Recognition as a 2026 CO—100 America’s Top 100 Small Business, Culture Champion
CUYAHOGA FALLS, Ohio — October 23, 2026 — Custom Care Rehab, LLC, a Northeast Ohio concierge physical therapy and rehabilitation company founded by Amy McMillin, PT, MSPT, has been named a 2026 CO—100: America’s Top 100 Small Businesses, Culture Champion by the U.S. Chamber of Commerce and CO.
The CO—100 recognizes 100 outstanding small and midsized businesses across the United States. Custom Care Rehab was selected in the Culture Champions category, which celebrates businesses that cultivate rewarding company cultures and recognize the importance of the people behind their success.
Founded in 2020, Custom Care Rehab began as a solo mobile physical therapy practice during the COVID-19 pandemic. McMillin created the company to bring individualized rehabilitation directly to clients rather than requiring every patient to navigate the traditional clinic experience.
The company has since grown into a team of specialized physical therapists and wellness professionals serving clients throughout Summit, Stark, and Cuyahoga counties.
“This recognition is especially meaningful because it celebrates something I have intentionally built into Custom Care Rehab from the beginning: a company where clinicians have the autonomy and flexibility to provide exceptional, individualized care,” said McMillin, founder and CEO. “I’m incredibly proud to represent Northeast Ohio on a national stage. This honor reflects our team's dedication, our clients' trust, and our belief that healthcare can be delivered differently.”
Custom Care Rehab's business model combines mobile, one-on-one rehabilitation with an emphasis on clinician autonomy, professional growth, and a more personalized patient experience. Its services include orthopedic rehabilitation, vestibular therapy, neurological rehabilitation, women's health, and other specialized rehabilitation and wellness services.
The Culture Champion designation recognizes the role that workplace culture plays in building a sustainable business. For McMillin, creating a rewarding professional environment for clinicians is closely connected to the company's broader mission: helping people access high-quality care in a way that better fits their lives.
The national recognition represents a significant milestone for the Northeast Ohio business, which continues to pursue thoughtful growth while maintaining its commitment to individualized care and a people-centered approach to healthcare.
Official Recognition
View Custom Care Rehab's profile on the U.S. Chamber of Commerce CO—platform:
https://www.uschamber.com/co/profiles/custom-care-rehab-llc
Meet the 2026 Smart Women Honorees
In the Spotlight: Progressive Entrepreneur Award Winner, 2026
Custom Care Rehab is proud to announce that Founder and CEO Amy McMillin, PT, has been named a 2026 Progressive Entrepreneur Award Winner at the annual Smart Business Smart Women Breakfast & Awards. This prestigious regional award recognizes savvy female business leaders who leverage unique clinical strengths to drive change, break through industry norms, and revolutionize the status quo in healthcare.
Originally founded to bring vital, one-on-one physical therapy safely to patients' doorsteps during the constraints of the pandemic, Custom Care Rehab has successfully scaled from a dedicated solo practice into a premium team of multi-specialist therapists. Today, the practice provides concierge physical therapy and wellness services throughout Northeast Ohio, with expertise in orthopedic rehabilitation, vestibular therapy, women's health, neurological rehabilitation, and medical oncology recovery.
This honor highlights Custom Care Rehab's ongoing commitment to delivering personalized, one-on-one clinical care directly to busy professionals, families, and high-performing individuals who value expertise, convenience, privacy, and exceptional care.
Featured Publications & Interviews
The Girl in the Pink Jacket
Clevelandish profiles founder Amy McMillin and her vision for bringing personalized physical therapy back to patients' doorsteps. The feature explores how Custom Care Rehab is challenging the traditional clinic model and making rehabilitation more convenient for Northeast Ohio residents.
The article captures the heart of why we do what we do—because exceptional healthcare should be about the patient, not the paperwork. Being recognized by Clevelandish underscores our commitment to elevating the standard of wellness in our community and making recovery as seamless, accessible, and comfortable as possible. We are incredibly grateful for the support of the Northeast Ohio community as we continue to change the game, one doorstep at a time.
VOYAGE OHIO
Rising Stars: Meet Amy McMillin of Cleveland
In this article with Voyage Ohio, we discuss the journey of Custom Care Rehab over the past 5 years.
Today, Custom Care Rehab is a thriving team of six therapists providing personalized, mobile therapy services across Northeast Ohio. From vestibular rehab and fall prevention to post-surgical recovery and osteoporosis-focused care, Amy and her team are redefining what therapy can look like outside the clinic walls.
In 2025, Amy launched the StrongHer Women's Health Division, offering innovative programs designed to help women prevent disease, stay active, and live longer, healthier lives—all with the flexibility of in-home and virtual care. With services like the Balance Booster Program and StrongHer Bones, Amy is making wellness convenient, accessible, and empowering.
WOMEN’S JOURNAL MAGAZINE’S
Women You Should Know in 2024
Women’s Journal Magazine’s Women You Should Know! Meet Amy McMillin, PT Custom Care Rehab founder and a Woman You Should Know! Amy started her career in physical therapy in 2007 in the Cleveland area. Amy's career quickly focused on a specialized area—inner ear disorders, migraines, and chronic dizziness. Her commitment to this niche became evident when she earned her Herdman Vestibular Certification from Emory University in 2016. In 2023, Amy’s expertise was enhanced with a vestibular competency course from Johns Hopkins University, and she published her first book, The McMillin Method: A Patient Guide for Self-Treatment of Chronic Dizziness and PPPD.
CANVAS REBEL
Meet Amy McMillin
Amy McMillin reflects on how her parents' strong work ethic and expectations of responsibility shaped her professional growth. Growing up in a hardworking, blue-collar household, she and her brother were taught the value of contributing to the family unit and completing tasks with dedication. These lessons instilled a sense of accomplishment and a strong foundation for her entrepreneurial journey. Amy credits her parents’ guidance for fostering her work ethic and paving the way for her success as a business owner.
BRITON PUBLISHING
The McMillin Method Workbook
The McMillin Method: How to Self-Treat Chronic Dizziness and PPPD Workbook
This step-by-step guide is crafted to empower you with the necessary tools, exercises, and insights to navigate through the complexities of chronic dizziness. With dedicated commitment and the guidance provided in these pages, you can make significant strides towards overcoming dizziness and reclaiming your body again.
VOYAGE OHIO
Meet Amy McMillin of Custom Care Rehab
Learn more about our story, our mission, and some of the benefits of concierge physical therapy.
Podcasts, Video & Professional Education
PASSION BUT MAKE IT PROFIT
Passion, But Make It Profit Podcast
Amy McMillin, founder and CEO of Custom Care Rehab, was featured on the Passion, But Make It Profit podcast, where she shared her journey from hospital-based physical therapist to healthcare entrepreneur and innovator in concierge physical therapy.
After 15 years in traditional healthcare, Amy recognized an opportunity to create a more personalized model of care—one that prioritizes convenience, relationships, flexibility, and proactive health. During the pandemic, that vision became reality when she launched an in-home physical therapy practice to meet patients where they were, initially serving individuals with complex vestibular needs.
Since its founding in 2020, Custom Care Rehab has grown organically through referrals, strategic partnerships, and community relationships rather than relying on traditional paid advertising. What began as a specialized mobile practice has evolved into a concierge physical therapy company serving Northeast Ohio, with a team of therapists providing expertise across orthopedic rehabilitation, neurological care, women's health, longevity, and other specialized areas of physical therapy.
SHENANIGANS
SHEnanigans: Amy It All Comes Out On The Table
In this episode of the Shenanigans Podcast, host Jenny Young welcomes her "brainstorm buddy" and close friend Amy McMillin, owner of Custom Care Rehab. The two entrepreneurs share how they met through a "cold call" that turned into a collaborative partnership, blending Amy’s expertise in physical therapy and business execution with Jenny’s visionary branding and videography skills.
ASCEND HEALTH CENTER
Why "Prehab" and Personalized Physical Therapy are Changing the Game
Ascend Health Show Prehab & Personalized Physical Therapy Dr. Robbie Whittaker of Custom Care Rehab joined the Ascend Health Show to discuss prehab, mobile physical therapy, pain neuroscience, and proactive rehabilitation for patients throughout Northeast Ohio.
KIMBERLY TARA
Blending Compassion and Leadership in Business
In this podcast, I sit with Kimberly Tara for a heartfelt conversation about blending compassion and leadership in business. We dug into the story behind Custom Care Rehab—how stepping away from the traditional 9-5 model gave me the freedom to prioritize what matters most: individualized, high-quality patient care. Launching Ohio’s first mobile physical therapy fleet wasn’t just a career pivot; it was a leap toward creating a more patient-centered, flexible, and values-driven approach to rehab and wellness.
Listen to Tara and Amy McMillin discuss concierge physical therapy and entrepreneurship
Elite Edge
Mastering the Numbers with Amy McMillin
Amy McMillin, founder of Custom Care Rehab, sits with Joseph Mallo of Elite Edge and shares her bold journey of leaving the corporate world to create a life—and business—that prioritized what mattered most. From missed holidays and late nights to finally making the leap, Amy’s story is a powerful reminder that change often starts with one brave decision.
BUBBLES & BIZ
Bubbles & Biz with Amy McMillin
In this episode of Bubbles & Biz, I sit down with Amy McMillin, founder of Custom Care Rehab, the first mobile fleet of concierge physical therapists in Northern Ohio.
Amy shares her inspiring journey from a 15-year healthcare career to building a thriving business that brings personalized care directly to a person's home.
We discuss Amy’s innovative approach to physical therapy, her passion for community-focused healthcare, and the launch of her women’s health division for 2025!
ASCEND HEALTH #40
Dizziness
In this conversation, Amy McMillin speaks with Nick Angelis from Ascend Health Center about vestibular therapy. They discuss the importance of this specialized form of therapy in addressing issues related to balance, dizziness, and vertigo.
AKRON CHAMBER OF COMMERCE
Choose Growth
Our founder, Amy McMillin shared her journey as an entrepreneur and about Custom Care Rehab’s mission to make physical therapy more accessible in the Akron Chamber of Commerce’s Choose Growth series.
ASK AN EXPERT | FYZICAL
Ask the Expert | Vestibular Therapy
We joined Fyzical to talk about vestibular therapy, and how Custom Care Solutions is bringing vestibular therapy into the home and online.
VESTIBULAR FIRST
How to Start a Mobile Physical Therapy Practice (Vestibular First)
Our founder, Amy McMillin, sat down with the team from Vestibular First to share her insights on what tips and tools she found most useful in starting and growing her mobile practice.
Looking for Private Physical Therapy in Northeast Ohio?
If you're looking for personalized physical therapy without the traditional clinic experience, Custom Care Rehab provides one-on-one concierge physical therapy in the comfort of your home or workplace.
Media & Speaking Inquiries
Amy McMillin, PT, MSPT, is a physical therapist, healthcare entrepreneur, and founder of Custom Care Rehab. Available for interviews, podcasts, panels, and speaking engagements, Amy shares insights on healthcare innovation, concierge rehabilitation, entrepreneurship, building a clinician-centered business, and the future of personalized care.